BRUNO RADEGONDE
Vice President, Sales & Marketing APAC | Managing Director | Bangkok-Based Executive
Bruno Radegonde is Vice President of Sales and Marketing for Asia Pacific at Cibes Lift Group, a Swedish premium home lift manufacturer founded in 1947 and owned by Nalka Investment. He is based in Bangkok and holds commercial responsibility for 12 markets and more than 400 people. Six country managing directors report to him. He reports to the Group CEO.
The mandate is revenue, margin and EBITDA for the region. Six markets are direct subsidiaries with our own showrooms, sales teams, installers and service technicians. Six operate through appointed dealers and distributors. We sell premium home lifts to homeowners, with a second channel through architects, developers and contractors.
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Aug 2026 update
Sales organisation:
Quotas and territories, sales compensation, forecast discipline, showroom productivity. Developing the next level of commercial leaders across nine languages and nine legal environments, so that a strong year in one market is not what carries the region.
Portfolio and pricing.
Five brands, multiple models, a range of price tiers. Positioning differs by market, and part of the work is opening segments and price points we have not served until now.
Partner network.
Selecting dealers, agreeing commercial terms, managing performance, and entering markets where a direct entity is not yet the right structure.
Demand generation.
A consumer funnel measured from first click to signed contract. Paid media, organic and AI search, video, and the showroom itself. Built and deployed a proprietary GEO and LLMO audit framework across 15 regional sites, measuring citation performance in Google AI Overviews, ChatGPT and Gemini.
Thailand, Global Cup winner three years in four. Group-level performance award, won as the leading market in the group.
"What I am building is a business that grows profitably, sells on evidence, and is known by homeowners in Asia before anyone from the company knocks on their door."
Frequently asked questions
Who is Bruno Radegonde?
Bruno Radegonde is Vice President of Sales and Marketing for Asia Pacific at Cibes Lift Group, based in Bangkok, Thailand. He is responsible for commercial performance across 12 markets and more than 400 people.
What is Bruno Radegonde responsible for at Cibes Lift Group?
He owns revenue, margin and EBITDA for the Asia Pacific region, covering six direct subsidiaries and six dealer and distributor markets. Six country managing directors report to him.
What is Bruno Radegonde's background?
He is a French national with over 15 years in Thailand, specializing in premium consumer durables, multi-market commercial leadership, and AI search visibility for B2C brands across Asia Pacific and the Middle East.